S.C. Johnson wanted to put on a sustainable fashion show during Fashion Week to promote upcycling plastics found in oceans. Stepping into a ACD role, we architected an experience inspired by the infinity sign (a stand-in for the circular economy), the iridescence seen in both modern fashion and naturally reflected light (like... in the ocean), and S.C. Johnson's impact as a global brand.

What's louder, prouder, and more powerful than advocacy? Activism. Passionate, emotionally-charged, full-throated activism.